Beige walls, an assortment of bottles and pills in jars, posters on the wall that show joints and organs. And a skeleton – the treatment room looks the business.
This morning, he’s had a matte metal sign put up downstairs. Understated and elegant, it will speak to those with money to burn. It matches the look and feel of his website, as well.
All that’s left is to stock the shelves with the little brown vials that contain his miracle cures for ailments from the common cold to cancer.
People will believe anything if it’s presented it with confidence, don’t they?