‘You know what the problem is? All these easy recipes people can access on their phones in the supermarket. I’ve seen them wander around the aisles hunting for ingredients. And then they go home and cook. From scratch. Is it any surprise the sales figures aren’t where they should be? No, indeed it is not. We have to make those recipes disappear. Then people will wander around aimlessly looking for easy dinner options. We need to create a void to fill.
So, what will it take to make the recipes go away? How big a donation will do the trick?’