How to Create the Outcome You Desire

100 words about scare tactic politics
FFfAW photo prompt week 71 (c) Louise

A step-by-step guide:

Define your outcome.

Identify a suitable target.

Highlight areas which lend themselves to maligning.

Do field research: Encourage people to speak their mind, buy them a drink if necessary.

Identify overlap between areas you highlighted and your field research. This is Your Message.

Hone Your Message (tip: if writing copy isn’t your strength, hire a professional – you must get it spot on).

Release Your Message into the world and watch the sheep flock to your side.

Small print: Be advised the Scarecrow Method has side effects, some of which cannot be easily reversed upon reaching your outcome.

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