A step-by-step guide:
Define your outcome.
Identify a suitable target.
Highlight areas which lend themselves to maligning.
Do field research: Encourage people to speak their mind, buy them a drink if necessary.
Identify overlap between areas you highlighted and your field research. This is Your Message.
Hone Your Message (tip: if writing copy isn’t your strength, hire a professional – you must get it spot on).
Release Your Message into the world and watch the sheep flock to your side.
Small print: Be advised the Scarecrow Method has side effects, some of which cannot be easily reversed upon reaching your outcome.
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Interesting process.
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This truly resonated with me. I am currently trying to share my love and knowledge of wine with the world. I am going to take these words of wisdom and use them. Thank you so much for sharing!
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Such cynicism in one so young! Pretty sure this is how all the major politcal parties write their manifestos 🙂
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It’s manifesto 101. I’m sure it mentions something about a big, red bus, as well…
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Haha! I’m sure you’re right
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Very neat!
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Thanks!
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This is engaging narrative directive. I especially enjoy the wry aspects, such as the note beneath the directions. Spot on!
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Thank you, Christopher!
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This is very appropriate for the Brexit situation especially the tiny print.
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Well, that was the inspiration. Thank you!
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